On October 10, King Willem-Alexander opened the new Dutch headquarters Mediavaert of DPG Media Nederland. The photogenic staircase and atrium were magnificently used to portray the history of media.
Director Do Janne Vermeulen and senior architect Fleur Kay were present during the opening and gave guided tours through the building about the design and process. The theme of the opening day was ‘the democratic value of independent and pluralistic journalism’. Mediavaert houses 25 media brands, including de Volkskrant, Trouw, Het Parool, news platform NU.nl, Libelle and Donald Duck.
The Royal House of the Netherlands wrote on their website: “After the opening of the new office, which employs around 1,700 people, the King spoke with editors-in-chief and journalists about the challenges facing journalism in a media world that is rapidly digitalising and in which press freedom is increasingly under pressure. During a tour, the King visited various editorial offices of newspapers and magazines and see the cartoonists of Donald Duck at work. Lastly, the King visited the printing works where hundreds of thousands of newspapers are printed at night. Mediavaert was designed with a focus on sustainability, biodiversity and energy consumption. CO₂-neutral wood was used and it has a surface area of approximately 44,000 m². The studios of Qmusic and Joe and the editorial offices of online brands such as vtwonen and Tweakers are also housed in the new building.”
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