Maaike van Liempt

Graphic designer, PR

A Dutch native who grew up in New Zealand, Maaike earned her Bachelor of Design in Visual Communications from Victoria University of Wellington, and a Postgraduate Diploma in Teaching from Massey University. She’s been fascinated by the phenomena of human attention in relation to aesthetics, pedagogy and semiotics for the last 25 years.

After spending her early professional life in advertising agencies both in NZ and Amsterdam, Maaike consciously switched her focus to technical and educational publishing. She founded a small, specialised publishing agency in the early 2000’s, developing education brands and designing technical (often cross-platform and multilingual) learning resources for educators, trainers and various government agencies.

In 2012, Maaike moved back to Netherlands with her young family, managing her online publishing agency of remote staff in various time-zones for a further 8 years, before joining Team V in early 2022.